If you're posting but not growing, the problem is often format, not effort. Here are five formats that consistently perform — each one you can spin up in CASTMINT from a single prompt.
1. The listicle
"5 X you didn't know about Y." Listicles are easy to follow, easy to finish, and easy to binge. The countdown structure keeps viewers watching to the end, which boosts retention — the metric that matters most.
2. The myth-buster
Take a common belief and flip it. "You've been doing X wrong." The tension between expectation and reality is built-in curiosity fuel.
3. The mini-story
A 30-second narrative with a beginning, a twist and a resolution. Stories outperform facts because they're emotional — and the AI is great at scripting tight, punchy ones.
4. The how-to
Teach one small, specific thing. Save-worthy content gets shared and re-watched, both of which the algorithm loves.
5. The hot take
An opinion that invites a reaction. Comments are a strong engagement signal, and a respectful, well-argued take reliably gets them.
Pick one format, batch ten videos in an afternoon, and watch which angle your audience responds to. Then make more of that.